Instagram Reels continues to be the highest-reach format on the platform, outperforming static posts and Stories by 3-5x for non-follower reach. For businesses, this is an unmissable opportunity.
The Content Formula That Works
Through managing accounts for clients across the UK and Kuwait, we've identified a consistent content formula:
- Hook in 1 second — motion, text overlay, or a provocative question
- Value in 15 seconds — teach, entertain, or inspire
- CTA in the final 3 seconds — follow, comment, or visit link in bio
Posting Cadence
Consistency beats perfection. 4-5 Reels per week outperforms 1 highly-produced Reel. Batch-create content every two weeks to maintain consistency without burnout.
Using Trending Audio Strategically
Trending audio gets an algorithmic boost, but only use sounds that match your brand's tone. Mismatched audio creates cognitive dissonance and hurts performance.
Want us to manage your Instagram growth? Book a social media strategy call with our team.
